Curious about my experience?
Below you’ll find an overview of my career so far, from B2B sales to project management and marketing. Download the full CV or browse the key moments that have shaped my path.
Resume of Joonas Soikkeli
Experience
11/2023- 05/2025
Sales Manager
Fiber-X Finland
Lappeenranta, Finland
Led B2B sales and customer projects in the pulp, paper, and bioproduct sector. Generated over 1M € in new revenue within six months by acquiring and closing deals with international customers. Developed value-based sales strategies, managed key accounts, and drove pilot and EPCM service sales. Built strong customer relationships and collaborated closely with technical and management teams.
01/2023- 10/2023
Order Fulfillment Expert
Stora Enso
Imatra, Finland
Managed the end-to-end order-to-cash process for global clients in the packaging sector. Specialized in resolving supply chain exceptions and ensuring compliance for FSC/PEFC-certified orders. Supported Customer Excellence, coordinated with logistics and production, and reduced manual work by leveraging process automation tools (Celonis, Fenix, SAP). Mentored new team members and improved internal procedures.
01/2020- 12/2022
Team Entrepreneur
DECAS Marketing
Lappeenranta, Finland
Co-founded and worked as an entrepreneur in a real cooperative enterprise, delivering B2B sales and marketing projects to Finnish SMEs. Responsible for client work, negotiations, pitching, and running daily business operations in the company.
10/2021- 12/2022
Project Worker
LAB University of Applied Sciences
Lappeenranta, Finland
Part-time employment in the university’s Business Mill services. Planned a marketing roadmap, launched an Instagram channel, and co-organized Idearace 2022 (200 attendees), boosting Business Mill’s brand awareness.
04/2022- 08/2022
Supply Chain Coordinator
Stora Enso
Lappeenranta, Finland
Gained end-to-end view of industrial supply chains and supported cross-functional teams in a global manufacturing environment.
04/2021- 08/2021
Supply Chain Coordinator
Stora Enso
Lappeenranta, Finland
Gained end-to-end view of industrial supply chains and supported cross-functional teams in a global manufacturing environment.
Download CV for more
Education
08/2025 - 2027
Tampere University of Applied Sciences,
Master of Business Administration
Lappeenranta, Finland
Pursuing an MBA focused on Sales Management and strategic B2B development. Building advanced skills in sales leadership, customer value creation, and business growth in industrial sectors. Combining real-world projects and academic insight to strengthen practical business impact.
08/2019 - 12/2022
LAB University of Applied Sciences
Bachelor of Business Administration
Lappeenranta, Finland
Graduated with a specialization in B2B sales, marketing, and customer relationship management. Developed a strong foundation in business operations, B2B sales & prospecting, and cross-functional teamwork. Completed practical projects with real companies and participated in an entrepreneurial marketing cooperative (DECAS).
Leadership & Community Involvement
08/2021 - Present
City of Lappeenranta
Deputy Member, Youth and Children Committee
​Participated in local government work on issues related to education, youth welfare, and public services. Represented young adult voices in decision-making.
Lappeenranta, Finland
01/2021 - 12/2021
Student Union KOE
Vice Chair, LAB UAS Student Union Representative Council
Elected student representative; supported education policy decisions and student well-being initiatives in university-wide matters.
Lappeenranta, Finland
01/2021 - 12/2021
Saimaa Team Academy
Chairman of the Board
Lappeenranta, Finland
As Chairperson of Saitemia, the umbrella organization for team-based student cooperatives at LAB University of Applied Sciences, I was responsible for leading the board and overseeing the development and coordination of entrepreneurial activities across multiple teams. My role included managing daily operations, building regional networks with businesses and stakeholders in South Karelia, driving innovation service sales, and representing the academy in both internal and external engagements.
Key Skills
Key Account Management & B2B Sales
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Building and developing long-term client relationships, managing major accounts, and consistently achieving sales targets.
Commercialization of New Products & Services
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Launching and scaling new offerings to market; experience in piloting, project sales, and market entry strategies.
International Market Development & Customer Acquisition
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Identifying and capturing new business opportunities across borders; familiar with the Nordic and European B2B landscape.
Marketing Communications & Digital Presence
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Creating engaging content, managing websites and social media, planning and executing business events.
Languages
Finnish (native)
English (fluent)
Swedish (basic)